The businesswoman was previously the advertising director of American media group NBCUniversal.
Elon Musk promised in December that he would hand over management of Twitter once he found it.A madman is enough to take this job“. The billionaire who bought the social network for $44 billion in November is preparing to keep his word. Thursday evening, he announced “Twitter has hired a general manager, who will start in six weeks“.
The next day, she revealed her identity: Linda Yaccarino, advertising director at NBCUniversal, where she had spent twelve years. His name was doing the rounds in the economic press for hours before the media conglomerate confirmed its senior executive’s exit. “We look forward to working with Linda to transform this platform into X, the Universal App“wrote the businessman in a message on the social network to Blue Bird.
Coming from a family of Italian descent, he spent his entire career in television, spending twenty years in an early position with the Time Warner Group, which became Warner Bros. Discovery. At NBDUniversal, he adapted advertising strategy to support the move from video to streaming. Linda Yaccarino’s profile may fill a big gap.”Twitter 2.0» : Relations with Advertisers. Elon Musk’s erratic strategy, an 80% employee exit, the return of controversial personalities and fears of less content control have led to large numbers of brands pulling away from the social network.
He didn’t hesitate to give Elon Musk some advice a few weeks ago when he interviewed him in front of an audience of advertisers as part of a marketing conference.Possible“.purpose”.Make Twitter where they belong (Advertisers, editor’s note) They will be excited to spend more money“, emphasis”Product development, security and content control.»
According to Insider Intelligence, Twitter’s revenue will decline 30% to less than $3 billion in fiscal 2023. A Twitter Blue subscription, struggling to convince, should not make up for this deficit. Restoring credibility and trust with advertisers will be the priority task of the future director. Elon Musk, however, didn’t drop the bar. In addition to his position as chairman of the board of directors, the entrepreneur “Chief Technology Officer to oversee products, software and operations“.a dense job description that leaves a narrow margin of maneuver for the future leader.