Elon Musk announced last night that accounts that have been inactive for years will be removed from Twitter in a bid to revamp Twitter. “We’re deleting accounts that haven’t been active in years, so you may see your subscriber count drop,” the social network boss warned in a tweet.
Since he bought the platform for $44 billion in late October, the multi-billionaire has undertaken to disrupt its operation, with massive layoffs, various provocations and chaotic changes. Many advertisers have left the site and the application, and many analysts say the new paid subscription formula Twitter Blue (to benefit from certification and perks) is far from making up for the loss of revenue.
But the Tesla and SpaceX boss is continuing his momentum, encouraged by the feedback from his many fans. “We work hard to make your thread as interesting as possible… How is it today compared to six months ago?” he asked in a poll on Sunday.
46% of the 1.5 million voters answered “better” and 38% “worse”. Elon Musk has reiterated this Sibyl’s aim in recent months: “Increase time spent (on stage) without regret”.
When brands choose where to advertise, they consider a variety of metrics, including the number of daily (or at least monthly) active users, average time spent on the platform, and “engagement.” », i.e. the number of interactions with the content (comments, “likes”, etc.).
“Regret-free time,” “is not about total users or anything else. It’s the total number of minutes used without regret,” explained the manager at a conference for advertising professionals in Miami (Florida) last month. Elon Musk did not specify how to precisely measure this parameter, calling it subjective. says that